They inspire people to action, map out the network and then they let go. If you can turn a catalyst into a CEO, the whole network is at risk. Counting individual members may be impossible; it is better to focus on circles:. Catalysts typically ask questions like these intuitively. They are not interested in reports or control.
Instead, they care about members. Increasingly, organizations find that they need to embrace decentralization in order to survive. The most effective strategy is, often, to be come a hybrid.
This can appear messy, at first, but:. When we begin to appreciate their full potential, what initially looked like entropy turns out to be one of the most powerful forces the world has seen. Skip to content Function of the pedicellariae is thought to keep the skin of the starfish free from algae and debris. Starfish and spiders.
The Starfish and the Spider offers a compelling visual language for understanding decentralisation. Everything is in the head. The spider can live without a leg, but no leg can live without the head. Ori Brafman and Rod A. Website Design by Josyn Herce. Government, are also learning how to incorporate starfish principles to achieve success.
When attacked, a decentralized organization tends to become even more open and decentralized : Not only did the Apaches survive the Spanish attacks, but amazingly, the attacks served to make them even stronger. Open systems can easily mutate : The Apaches did not—and could not—plan ahead about how to deal with the European invaders, but once the Spanish showed up, Apache society easily mutated.
The decentralized organization sneaks up on you : For a century, the recording industry was owned by a handful of corporations, and then a bunch of hackers altered the face of the industry.
As industries become decentralized, overall profits decrease : The combined revenues of the remaining four [music industry giants] were 25 percent less than they had been in When attacked, centralized organizations tend to become even more centralized : As we saw in the case of the Apaches and the P2P players, when attacked decentralized organizations become even more decentralized Introduction The starfish and spider in the title serve as a powerful metaphor for two types of organization, and illustrate the contrast between them.
The Spider The Spider represents the centralized organization. The Starfish The Starfish represents the decentralized network. Principles of Decentralization When attacked, a decentralized organization tends to become even more open and decentralized p.
Depends on hierarchy. Flat structure. Relies on influence rather than control. Are there a headquarters? Location is flexible. If you thump it on the head, will it die?
Take out the HQ and it dies. If you take out the leaders, new leaders emerge. Is there a clear division of roles? Divided into departments. Anyone can do anything. Units are autonomous. If you take out a unit, is the organization harmed? Every department is important. The network can rebuild itself. Are knowledge and power concentrated or distributed? Information and power are concentrated at the top.
Information and power are dispersed throughout the network. Is the organization flexible or rigid? As a result of their structure. The organization is amorphous and fluid, leading to agility.
Can you count the employees or participants? Membership is fixed and closed. Membership is fluid and open. Nobody is able to keep track. Are working groups funded by the organization or are they self-funding? Centrally funded. Without funding, departments quickly die. Individual units are responsible for obtaining and managing funds. Do working groups communicate directly or through intermediaries?
Through intermediaries. Important information is processed through HQ. Directly between members. No roads lead to Rome, because there is no Rome. Circles Each group is independent and autonomous. Ideology Ideology is the glue that holds a decentralized organizations together. A Pre-existing Network Most successful decentralized organizations launched from a pre-existing, decentralized network. The Champion The Champion is an evangelist or salesperson for the group.
When we feel understood… we are most open to something new. Loose Connections Catalysts thrive on meeting new people and making new connections. Mapping Catalysts have a strong sense of where people fit into their social networks — who people know, how they relate and how they fit into the Catalysts mental map.
Desire to Help The fuel that drives the Catalyst is the genuine desire to help others. Passion A Catalysts passion results in action. Emotional Intelligence Catalysts develop strong emotional connections, and help the organization bond emotionally.
Inspiration The Catalyst inspires others to work toward a common goal without material reward. Tolerance for Ambiguity Catalysts accept that decentralization entails ambiguity. Hands-Off Approach Having lit the fire, the Catalyst gets out of the way, letting people figure out for themselves what to do and how to do it. Centralize Them If you can influence the network so that it concentrates power, prestige and property on a few individuals then it will centralize.
Decentralize the Customer Experience …by creating a network around your product: Give customers a voice. Encourage customers to work together to solve their own problems. Let customers build your product. Examples: Ratings and reviews e. Amazon reviews, ebay seller ratings. Can be for a specific product, company or industry. Crowd-sourcing e. Decentralize Parts of the Business Split the business into smaller, relatively autonomous units.
Encourage employees at all levels to contribute to strategic decisions. The Decentralized Sweet Spot From Chapter 8: The decentralized sweet spot is the point along the centralized-decentralized continuum that yields the best competitive position. Rule 1: Diseconomies of Scale Traditionally, being big was considered safer than being small. Rule 2: The Network Effect. Rule 3: The Power of Chaos Organization and structure are often seen as essential to success.
Rule 4: Knowledge at the Edge Starfish organizations can draw on the valuable information at the edges of the organization. Rule 5: Everyone Wants to Contribute People have a desire to share, and by doing so, add value to the community. Rule 7: Catalysts Rule Catalysts are vitally important to decentralized organizations. Rule 8: The Values are the Organization Ideology underpins a decentralized organization.
The answer comes from understanding history. What is the political context of the article? Realize that the proffered subject matter of the article is rarely the reason for its publication. We will talk the talk and walk the walk! We will continue to be steadfast in promoting his vision, and we will work tirelessly to ensure that his ideology is understood and preserved. One person, one life at a time, what we do matters. Not only will we continue to talk and walk, but we will work to make a difference in individual lives.
Thank you. The simple truth is that many families are forced to give away their daughters as teenage brides out of economic necessity. Our goal, is to change the lives of these young girls! We are working on the logistics of organizing a national capital campaign, and in the near future you will be receiving our outreach brochure.
When you receive it, I ask that you read it over, and if you believe like I do that it is vitally important to give every child a chance to learn, I ask that you give what you can to help us give these young girls a chance in life. Every child matters. Every donation matters. One day a man was walking along the beach when he noticed a boy picking something up and gently throwing it into the ocean.
The surf is up and the tide is going out. After listening politely, the boy bent down, picked up another starfish, and threw it back into the surf.
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